That’s The Way We Like It……..what do cell phones, Starbucks, polarized politics, and bingo have in common?
Maybe we can figure it out with some help from Mark Penn. He is a political strategist who ran polls for presidential candidates and authored the book, “Microtrends Squared.” During his career, he became aware of information that many other pollsters, news outlets, and marketers were not paying attention to, much less analyzing. He is making his own news nowadays pointing out what he observes and how he interprets it. His book offers many interesting examples of what he calls microtrends and how they might add up to something bigger in our future.
For instance, we consumers, have been given . . .
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