The MPLC Partners with NAAP for Umbrella License®

 The MPLC Partners with NAAP for Umbrella License^®

Deal provides National Association of Activity Professionals members a discounted rate

 Los Angeles, CA – The Motion Picture Licensing Corporation (MPLC), an independent copyright licensing agency, has partnered with the National Association of Activity Professionals (NAAP) for the purpose of offering its Umbrella License to NAAP members at a discounted rate.  The partnership allows facilities that employ NAAP members to show movies and other programming in a copyright-compliant manner.

The Umbrella License provides senior living and healthcare facilities with the public performance rights to show movies from more than 650 Hollywood studios, independent, special-interest and foreign producers. Once a license is secured, activity directors can rent or purchase movies and play them without any further reporting.

According to the US Copyright Act, Title 17 of the United States Code, copyrighted motion pictures and other programs that are available for rental or purchase in any legal format, are intended for personal, private and home use only. Exhibitions outside of the home, such as within a senior living and healthcare facility, require a public performance license. Regardless of whether or not an admission fee is charged, this legal requirement applies equally to for-profit and not-for-profit organizations.

Over the last few years, the MPLC has partnered with LeadingAge, American Health Care Association/National Center for Assisted Living (AHCA/NCAL),and National Certification Council for Activity Professionals (NCCAP). Now, with National Association of Activity Professionals (NAAP), the MPLC has secured relationships with all the premier associations that represent the senior living and healthcare industry to provide a low-cost solution for their members to show movies and other programs to patients and residents.

“We are pleased to partner with the NAAP to ensure that their members receive the same benefits that the MPLC has provided to all other leading associations in the industry, said Sal Laudicina, President of the MPLC Licensing Division. “In virtually all facilities, the activity professional is the person who organizes the movie event, and this agreement will provide the assurance of comprehensive copyright compliance,” he added.

“Movies are an important activity for our residents. They help foster a sense of community and provide another outlet for residents to socialize,” said Gail Rone-Buckner, NAAP Executive Director. “We look forward to providing the benefits of our partnership with the MPLC to our members. It will help the seniors they care for to better enjoy their golden years.”

About the Motion Picture Licensing Corporation

The MPLC was established more than 25 years ago by motion picture executives to provide public access to the work of the creative community without copyright infringement. The MPLC is the world leader in motion picture copyright compliance, supporting legal access across five continents and more than 20 countries. The MPLC provides licenses to more than 250,000 facilities in the United States and over 450,000 worldwide. More information can be found at http://www.mplc.org.

Contact:

Marilyn Gerber

Trylon SMR

(212) 905-6060

marilyn@trylonsmr.com